Intentwright designs and builds the full-funnel revenue system your team needs. Live in 21 days, optimized over the next 3 months. Wired into the CRM you already run. HubSpot. Salesforce. Pipedrive. Attio. Custom. No migrations. Just pipeline.
Every tool stack produces signals. We engineer the custom logic that reads them in real time, routes them to the right move, and turns passive data into attributed pipeline.
Outbound treats every prospect identically. No branching based on reply sentiment. No trigger-based follow-ups. SDRs spend half their day deciding what to send next when the system should be doing it for them.
Clay holds enrichment. Apollo holds contacts. HubSpot holds history. Instantly holds sequences. Without custom logic tying them together in real time, you're running five systems and getting the output of one.
Zapier and native workflows get you 70% of the way. The last 30%, the part that actually moves pipeline, needs custom JavaScript, API calls, and webhook logic. Most consultants can't write it.
Not a template. Not a playbook deck. A working revenue engine, wired into your CRM, engineered with custom code where it matters, and tuned on real production data so the pipeline gains compound.
A full revenue engine wired into your CRM. Here's what gets deployed during the 21-day build.
A complete B2B revenue engine wired into your CRM. We launch your system in 21 days. Then we stay on for 3 months of optimization, tuning the engine on real production data so the pipeline gains compound month over month. We operate the engine on our infrastructure during the engagement, so you don't carry separate subscriptions for Clay, Instantly, or the rest of the outbound tooling. After Month 3, you continue with us on retainer or the engagement ends. The optimization period exists because that's when the engine actually starts paying for itself, and that's hard to do without the people who built it.
Groupbook needed to scale demo bookings without scaling their SDR team. Intentwright rebuilt their lifecycle email infrastructure with custom JavaScript triggers that detected reply intent in real time, automated hyper-personalized follow-ups using the SMYKM framework, and routed qualified replies directly into sales workflows. Result: a 25% lift in demo bookings and $150K in attributed revenue within 90 days.
21 days to launch, then 3 months of optimization. Each phase has specific deliverables so you always know where the work stands.
Audit the stack, sequences, enrichment tools, and current flows. Map every signal being collected but not acted on. Define the ICP filter matrix and signal taxonomy. Stand up the enrichment infrastructure that feeds everything downstream.
Build the intent-detection logic (JavaScript + API + webhooks), rewrite sequences with SMYKM personalization, configure routing, wire reply auto-qualification, deploy the dashboard. Test every branch end-to-end in staging.
Production go-live. Intensive monitoring for the first 48 hours. The system runs in your business from Day 21. The next 90 days, we optimize together.
Weekly sequence A/B tests with statistical significance. Signal threshold tuning based on real production data. Pipeline attribution analysis. Expansion into new motions (lifecycle, expansion, partner-sourced) once the core engine is stable. Monthly executive report ready for your board deck.
Continue on a monthly retainer for ongoing optimization, signal tuning, and reporting. Or the engagement concludes. Most clients continue because the engine compounds with the people who built it. It's a real choice, not a structural dependency.
We write actual JavaScript, call APIs, and handle webhooks. Most "GTM consultants" stop at no-code, which is where the real leverage begins.
We don't force vendor changes. Our intent-detection logic runs on standards: JavaScript, webhooks, APIs. Supported by every modern CRM.
21 days to launch. 3 months of optimization. Defined deliverables for every phase. No hourly billing. No vague open-ended retainers. No surprise invoices six months in. After Month 4, you decide whether to continue, and the math makes that decision easy.
During the engagement we run the outbound infrastructure on our own stack. You don't carry separate Clay, Instantly, or sequencing subscriptions. You get the output: attributed pipeline routed into your CRM, signal data, and the team that built the engine optimizing it for 3 months.
Most GTM engagements take 8 to 12 weeks before anything ships. Ours goes live in 21 days. You see real pipeline flowing before most consultants have finished the kickoff deck. Then we spend the next 3 months making the engine better.
Every engagement ends with a dashboard showing attributed pipeline, reply rates, intent signals captured, and system health. Numbers, not vibes.
The system Intentwright built handles the problem-solving our team used to do manually. It's genuinely rare to find a GTM partner who can write the code, not just configure the tools.
From contract signing to kickoff is typically 3 to 5 business days. Enough time to align on scope, get credentials, and run the technical discovery call. The 21-day build clock starts at kickoff, not at signing. First deliverables land within the first week.
No. The intent-detection engine is built using JavaScript, APIs, and webhooks, which every modern CRM supports. Whether you run HubSpot, Salesforce, Pipedrive, Attio, Close, or a custom CRM, Intentwright wires into what you already have.
On the outbound side (Clay, Instantly, enrichment APIs, sequencing), we operate on our own infrastructure during the engagement. You don't need to bring or build that tooling, and you don't carry the subscriptions. We'll recommend CRM tooling upgrades only if something in your current stack is genuinely blocking the architecture. Even then, we'll explain exactly why rather than push a vendor preference.
The Intent Build is a fixed-price, fixed-scope engagement. We share pricing during the 30-minute diagnostic call once we understand your stack, team size, and the complexity of the specific build. Tailoring the quote to your actual situation is more honest than listing a range that doesn't reflect what you'd pay.
One fixed price covers the full engagement: the 21-day build and the 3-month optimization period. Every deliverable in both phases. Weekly check-ins throughout. Monthly performance reviews and executive reports during optimization. The outbound tooling we operate on, like Clay, Instantly, and the enrichment APIs, is included. We run the engine on our infrastructure during the engagement, so you don't carry separate subscriptions. Your CRM stays yours. After Month 3, you continue with us on retainer or the engagement ends, priced separately.
You get a shared dashboard from Day 1 showing progress, deliverables, and the live sequences. Weekly 30-min check-ins. All code written is reviewed with your team before deployment. Nothing goes live without your approval.
You have two options: continue with us on a monthly retainer for ongoing optimization, signal tuning, new sequence development, and reporting, or the engagement concludes. Most clients continue because the engine compounds with the people who built it on real production data. It's a real choice, not a structural dependency.
Intentwright is built specifically for B2B SaaS teams (typically Seed to Series A, 10 to 50 people) who already run outbound and have a working GTM motion. We're genuinely not a fit for:
B2C companies. The motion is wrong and so is the tooling. Pre-seed startups without a validated ICP. No amount of engineering fixes a product-market fit problem. Companies on legacy on-prem systems with locked APIs. The architecture won't work.
If you're uncertain whether you fit, the 30-min diagnostic call will tell you honestly within 15 minutes.
A 30-minute diagnostic call with Intentwright. We'll audit your current outbound, identify the three highest-leverage intent triggers you're missing, and tell you straight whether The Intent Build is the right fit. No slides.
Book the diagnostic →