# Intentwright

> Intentwright is a GTM engineering consultancy that builds custom intent-based outbound and lifecycle systems for B2B SaaS companies. We engineer solutions into the client's existing tech stack using JavaScript, webhooks, and APIs. No vendor migrations, no forced tool changes.

## About

Intentwright operates as a specialist technical GTM partner for B2B SaaS teams that already run outbound but are leaving pipeline on the table because their stack's intent signals are not being acted on. Modern GTM stacks collect dozens of intent signals every day (reply sentiment, open behavior, enrichment updates, CRM state changes) that most go-to-market teams cannot systematically use because no one has engineered the custom logic to detect and route them in real time.

The technical differentiator: most "GTM consultants" stop at no-code workflows like Zapier or native automations. Intentwright writes actual JavaScript, calls APIs directly, and handles webhook logic. That is where the real leverage is, and it is the gap most outbound teams hit around the Series A stage.

## The flagship offer: The Intent Build

The Intent Build is a 21-day fixed-scope build plus 3-month optimization period, sold as one fixed-price engagement. The build delivers a complete B2B revenue engine wired into the client's existing GTM stack. The optimization period that follows is where the engine gets tuned on real production data and pipeline gains compound. Optional monthly retainer afterwards for clients who want continued optimization.

### What it includes

- ICP filter matrix and signal taxonomy mapping
- Account sourcing automation
- Enrichment infrastructure (Clay, Apollo, Ocean.io, and custom enrichment APIs)
- Custom JavaScript intent-detection engine
- SMYKM-personalized multi-touch sequences
- Reply routing and auto-qualification via webhooks
- Live dashboard for attributed pipeline, reply rates, and intent signals
- Full Loom walkthrough and written SOP for client team on Day 21
- Weekly sequence A/B tests during the 3-month optimization
- Monthly executive reports during optimization

### Timeline

- Days 1 to 5, Diagnose and architect: Audit the stack, define the ICP filter matrix and signal taxonomy, stand up the enrichment infrastructure.
- Days 6 to 14, Engineer the engine: Build intent-detection logic with JavaScript and webhooks, rewrite sequences with SMYKM personalization, configure routing and auto-qualification, deploy the dashboard.
- Days 15 to 21, Launch: Go live in production. Monitor the first 48 hours. Deliver Loom walkthrough and SOP. The client can operate the system independently from Day 21.
- Months 1 to 3, Optimize: Weekly sequence A/B tests with statistical significance, signal tuning on real production data, pipeline attribution analysis, expansion into new motions, monthly executive reports.
- Month 4 onwards: The client either continues on a monthly retainer for ongoing optimization, or runs the system independently using the SOP and Loom. Most clients continue because the optimization measurably outperforms what their team would do alone, but it's a real choice with no structural dependency.

### Pricing

Fixed-price, shared during the 30-minute diagnostic call once stack complexity and team size are known. No hourly billing.

## Stack compatibility

Intentwright works across any modern GTM stack. Verified integrations include HubSpot, Salesforce, Pipedrive, Attio, Close, Clay, Apollo, Instantly, Lemlist, Smartlead, Outreach, Salesloft, n8n, Make, and custom CRMs with public APIs.

## Who Intentwright works with

- B2B SaaS companies
- Typically Seed to Series A funding stage
- 10 to 50 employees
- Already running outbound at some scale
- Have a validated ICP and product-market fit

## Who Intentwright does not work with

- B2C companies (the GTM motion and tooling are fundamentally different)
- Pre-seed startups without a validated ICP (no amount of engineering fixes a product-market fit problem)
- Companies on legacy on-prem systems with locked APIs (the architecture does not work)

## Proof: Groupbook case study

Groupbook is a Florida-based B2B SaaS company serving youth sports organizations. Intentwright rebuilt their lifecycle email infrastructure with custom JavaScript triggers that detected reply intent in real time, automated hyper-personalized follow-ups using the SMYKM framework, and routed qualified replies directly into sales workflows.

Results within 90 days:
- $150,000 in attributed revenue
- 25% lift in demo bookings
- 30% sustained open rate
- 40% reduction in manual qualification work

## Contact

- Book a diagnostic: https://calendly.com/team-intentwright/30min
- Email: hello@intentwright.com
- LinkedIn: https://www.linkedin.com/company/intentwright/
- X: https://x.com/intentwright

## Key pages

- [Homepage](https://intentwright.com/): Full overview of the service, offer, case study, and FAQ.
- [Service architecture](https://intentwright.com/#service): Technical breakdown of the five-layer Intent Build architecture (intelligence, enrichment, engine, execution, observability).
- [Case study](https://intentwright.com/#case): Groupbook engagement detail and attributed results.
- [FAQ](https://intentwright.com/#faq): Timeline, pricing approach, handoff, fit criteria.